One of the most user friendly email marketing application I use in email marketing is Aweber. This email marketing software also allows you to create email campaign to be sent out on your list of subscriber on scheduled basis.
Aweber have built in feature such as a tracking tool that help you determine the success of your email campaign by providing a report on how many conversion has been made in your email campaign . Aweber also have a form generator that let you create a a subscriber form easily and integrate it in your website without requiring sophisticated knowledge in web development. Aweber form has a premade template to choose from but you can also customize the form that way you want it.
If you are new to email marketing or has not done any email marketing at all, I suggest that you try using Aweber as your first step in email marketing. Aweber also offer a trial Signup for only $1.00 and their monthly subscription is really well worth it since you get a lot of benefit compared to other email marketing software out there.
Aweber is also widely used by my clients that has been doing email marketing for several years now. A free alternative email marketing software such as MailChimp is also nice but to save yourself from headache or decrease the learning curve, go with Aweber, my highly recommend email marketing tools for start up marketers and businesses.
If you want to learn more about Aweber email marketing software features click Learn More.